If you are an introvert who wants to have a successful business, you can’t do it the way an extrovert does. I want to help you accelerate your learning curve. That’s why I’m sharing the following article written by a marketing expert for introverts. If you are not an introvert, please forward this to your friends who are introverts.
Benita Esposito’s personal challenge to launch her business, shared with Marcia Yudkin, marketing expert:
Your article (below) on how introverts love being their own boss describes me to a T. I never wanted to work for a corporation because I dislike politics. Starting a business of my own was a huge risk. I had no idea how to do it way back in 1982. I floundered for four years, trying to figure out how to attract enough clients. I hated attending crowded networking events where everyone was making small talk. I disliked making cold calls to doctors who might become referral sources. I had to discover a marketing strategy that would work for me as an introvert.
I painfully struggled to develop the courage to do it my way, but I am so glad I stuck with it. (My theme song is “My Way” by Sinatra.)
Looking back, it has been worth every hour of labor, every minute of fear, and every sleepless night. I learned that success as a solo entrepreneur rests on good marketing. I have lots of expertise, but if enough people don’t know about my services, I won’t reach my goals. Your article reveals essential points every introverted entrepreneur should know. I wish I had read it 30 years ago. Thanks for your contributions to all us introverts. I appreciate you.
“Introverts: Labor Day Reflection”
According to the U.S. Department of Labor, Labor Day is “a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.” I like to mark it by reflecting on the meaning of work. This in turn always makes me give fervent thanks that I work for myself.
Only 11 percent of Americans are self-employed, in part because it’s viewed as the tougher row to hoe. However, for an introvert being one’s own boss is heavenly. We get to have a buffer zone between society’s expectations and our daily reality.
No one dictates our working hours, how we decorate our office (or don’t) or the extent to which we need to socialize with colleagues we haven’t chosen and don’t like.
Our freedom puts us out of step with others at times. We don’t nod our heads in agreement when someone complains about Monday mornings or exclaims, “Thank God it’s Friday!” We can take our days off when we please, and for introverts that’s probably not when everyone else is packing the roads and filling planes. And if we adore what we do for work and dig in at 5:00 in the morning or work on a day that’s supposed to be a holiday, that doesn’t really matter in the slightest.
Of course, we still need to get along with clients, but even there we have a lot of freedom, if we choose to take it. Like me, do you hate meetings? Simply create other ways to get projects done, and attract clients who appreciate no-fuss efficiency. Do you prefer to dig in deep with one or two clients at a time instead of short, superficial gigs one after the other? When you’re in charge of your own work life you can readily bend it your way.
If you’ve been floundering on your own or obeying too many “shoulds,” join my upcoming Introverts Action Group, which helps you understand the talents and abilities that make your soul sing and shows how to attract simpatico customers by being true to yourself.
You can sign up here: http://www.yudkin.com/innies.htm
Whatever your current employment status as we mark Labor Day, I wish you joy and fulfillment!
Your marketing mentor, Marcia Yudkin, Creative Ways
PO Box 305, Goshen, MA 01032
To sign up for Marcia’s marketing tips for introverts, click here.
~ This article was reposted with permission from the author. ~